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Interventions

The Power of Default Choices: Paper Summary

Defaults are king in behavioral science – but do they all work the same? This meta-analysis examined 58 studies to find out.

How personalized text messages increased fine repayments by 30%

How social norms conserved energy by increasing hotel towel reuse rates by 36%

How normative messaging increased tax compliance by 15%

How default settings doubled organ donation rates in the U.S.

How political identity changes response to energy conservation feedback by 200%

How coworking office design increased new leadership by 84%

Health and Safety

How visual reminders improved hospital handwashing by 43%

How Google’s opaque packaging resulted in 3.1 million fewer calories consumed over 7 weeks

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