Default bias in charitable donations
Intervention · Charitable Giving
How switching the option to opt-out instead of opting-in can lead to better participation
Intervention Description
Employees of Home Retail Group have the option to increase their charitable donations by 3% every year. When this option was opt-in (default was not selecting this option), 6% of donors chose this option. However, when this option was made opt-out (default was selecting this option), this participation rate rose to 49%.
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