John Laurence

John’s interest in neuroscience, consumer psychology and behavioral science led him to establish a neuromarketing agency in South Africa in 2011. Over the past decade he has developed various research methodologies utilizing EEG, GSR, eye tracking and implicit association testing. Combining these tools with insight from fields such as behavioral economics, he has worked on a variety of marketing initiatives, including ad testing, new product development, price positioning, in-store marketing and communication strategy.