Yael Mark is a seasoned product manager with a true passion for behavioral economics/science. In her works, Yael is focusing on implementing applicable behavioral theories to influence user adoption, enhance retention and elevate engagement levels.
Who's the real creator? Tackling the dilemma of AI in creative processes and understanding where ownership lies in AI-assisted projects.
Behavioral product design can subtly push us towards green behaviors – here are 3 innovative, user-friendly examples.
How can we bridge the gap between virtual interfaces and real-world experiences? We need to design beyond the screen.
