Maral Yeganeh

Can social media increase voter turnout? Researchers sought to answer this question by seeing if the social approval effect — which describes how the desire for social approval can influence decision-making — can impact voting behavior in the real world. As it turns out, merely seeing others' behavior can have a strong influence on our decision-making.

This study aimed to answer the question: can offering day-to-day monetary incentives help individuals lose weight?

Decision makers need to be mindful of how default bias is likely to have a powerful influence on people’s choices.