Applying behavioral design to existing and future digital health products
Can’t Say No To Promotional Offers?
There's something that makes discounts just too exciting to ignore—what is it that makes discounts so irresistible?
Marketing & Consumer Insights
Behavioral science and consumer insights are two sides of the same coin.
Companies, products and services built on a solid understanding of people perform better. We apply cutting-edge techniques from behavioral science to cross the last mile of marketing and consumer insights.
Recent Posts
The Halo Effect in Consumer Perception: Why Small Details Can Make a Big Difference
By Itamar Shatz
The halo effect plays a crucial role in how we perceive people. Through an experiment, we illustrate how the halo effect also impacts the way in which we perceive, judge and make decisions about products and services.
Three Thought Patterns That Let Advertisers Influence You on Social Media
By Hannah Potts
How (and and to what end) might advertisers be aiming to manipulate us on social media?
Featured Capabilities
See how we're helping brands boost loyalty, target clients more effectively, and increase profitability throughout the marketing lifecycle.
Capability
Loyalty Reimagined
Leverage behavioral science principles to reimagine how people interact with your brand, determine the steps you can take to help foster an emotional relationship and ritualize the user experience, and ultimately turn casual customers into loyal promoters
Capability
Psychographic Segmentation & Brand Positioning
Filter through the sea of data to distinguish the variables that signal and define your most valuable audience segments, and use that information to create more targeted and effective brand positioning
Capability
Value Proposition & Pricing Optimization
Decode the (often irrational) consumers perceive the value of your offerings, align your pricing strategy with established psychological principles, and use evidence-based experimentation to establish precise willingness to pay
Some of the companies that use our insights
Success Stories
Want to continue the conversation?
If you'd like to explore how behavioral science can be used in your organization, why not send us a collaboration request?
