Biais

La science est claire : les humains prennent des raccourcis mentaux. Vous trouverez ici des informations sur les raisons de ces raccourcis et sur les moyens de les éviter.

À propos de TDL
  • Ambiguïté
  • Mémoire
  • Surcharge d'informations
  • Vitesse
Brain icon

Action Bias

Why do we prefer doing something to doing nothing?

Learn More
anchor

Anchoring Bias

Why we tend to rely heavily upon the first piece of information we receive

Learn More
dartboard

Attentional Bias

Why do we focus more on some things than others?

Learn More
Vitesse
Brain icon

Authority Bias

Why do we always trust the doctor, even though they might be wrong?

Learn More
shape like Y

Barnum Effect

Why do we believe our horoscopes?

Learn More
Mémoire
Brain icon

Belief Perseverance (The Backfire Effect)

Why do we maintain the same beliefs, even when we are proved wrong?

Learn More
Ambiguïté
Brain icon

Benjamin Franklin effect

Why do we like someone more after doing them a favor?

Learn More
ring

Biais d'engagement

Pourquoi les gens soutiennent-ils leurs idées passées, même lorsqu'on leur présente des preuves qu'elles sont erronées ?

Learn More
dartboard

Bicyclette

Pourquoi nous concentrons-nous sur des choses insignifiantes ?

Learn More
dollar sign

Bottom-Dollar Effect

Why do we transfer negative emotions about being broke on items that we purchase?

Learn More
three circles

Bundling Bias

Why do we value items purchased in a bundle less than those purchased individually?

Learn More
ear

Bye-Now Effect

Why are we likely to spend more after reading the word “bye”?

Learn More
credit card

Cashless Effect

Why does paying without physical cash increase the likelihood that we purchase something?

Learn More
dice

Category Size Bias

Why do we think we’re more likely to win at the big casino versus the small one?

Learn More
stick man with letters around him

Choice Overload

Why do we have a harder time choosing when we have more options?

Learn More
stick man with animal

Cognitive Dissonance

Why is it so hard to change someone's beliefs?

Learn More
stick man in front of a mirror

Confirmation Bias

Why do we favor our existing beliefs?

Learn More
stick figure choosing between 1 and 2

Decision Fatigue

Why do we make worse decisions at the end of the day?

Learn More
line graph with declining trend

Declinism

Why we feel the past is better compared to what the future holds

Learn More
Brain icon

Decoy Effect

Why do we feel more strongly about one option after a third one is added?

Learn More
stick man deciding between A and B

Disposition Effect

Why do we tend to hold on to losing investments?

Learn More
A versus B

Distinction Bias

Why we tend to view two options as more distinctive when evaluating them simultaneously than separately.

Learn More
stick man with muscle

Dunning–Kruger Effect

Why can we not perceive our own abilities?

Learn More
stick man deciding between A and B

Effet d'ambiguïté

Pourquoi préférons-nous les options que nous connaissons ?

Learn More
Dots

Effet de position sérielle

Pourquoi se souvient-on mieux des éléments situés au début ou à la fin d'une liste ?

Learn More
wagon

Effet de wagon à bandes

Pourquoi soutenons-nous des opinions qui deviennent de plus en plus populaires ?

Learn More
stick man and a heart

Empathy Gap

Why do we mispredict how much our emotions influence our behavior?

Learn More
Brain icon

Endowment Effect

Why do we value items more if they belong to us?

Learn More
graph with bars half-filled

Erreur de taux de base

Pourquoi privilégions-nous les informations spécifiques aux statistiques ?

Learn More
stick figure and dollar signs

Extrinsic Incentive Bias

Why do we think others are in it for the money, but we’re in it for the experience?

Learn More
Notes illustration

Vous souhaitez savoir comment les sciences du comportement peuvent aider votre organisation ?

Contactez nous